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Health - Mindset - Life

Noom Diet Reviews: The Anti-Diet App, Or Just Another Fad?

December 23, 2022 · In: Lifestyle, Reviews

An honest review from a health coach

noom diet reviews
Image Made With Canva Pro

In this article I’ll be sharing my open and honest opinion and a full Noom diet reviews as a health coach. Would be recommending it as a tool for living a healthy lifestyle? This is my opinion and review of the Noom diet plan.

You can read on for the written format, or if you prefer to listen, then watch the video below.

As life seems to be returning to some levels of normality post-lockdowns I’m seeing hoards of people wanting to lose the quarantine 15. As the masses go in search of the ‘best’ diet I wanted to review some of the popular ones and help make your diet selection that bit easier.

One of the top ones that have been getting a serious amount of flack of late is Noom.

The Noom app boasts the tagline stop dieting and get lifelong results with the goal of helping you to achieve sustainable weight loss. The supposed anti-diet app, but is it really any different and what are the problems associated with it?

Dr Joshua Wolrich Facebook page

Dr Wolrich who is an NHS Dr and registered nutritionist states that we should be rejecting all of diet culture. Something that I will touch on at the end of this article as I don’t believe that all dieting is bad, but for now let’s look for some more bashing.

Kelly Hooover Greenway in her article in Cosmopolitan states that “Noom Lured Me in With Its Wellness Hype — and Wrecked My Relationship With Food”

So is this actually an anti-diet or just another diet trap and is it as bad as people are making out and another route to an eating disorder?

To find out and give my honest opinion as a health coach I signed up for the app via the noom website and this is what I found. I am in no way affiliated with Noom, this is just my open and honest opinion of the app to help you decide if it’s the right path for you on your own health journey.

Getting Started

During the signup phase, you download from the app store, put in your email address and other details and you are ready to get started. The first thing you are guided through a series of questions, all of which were making the right noises. Like:

Learn to eat mindfully, psychology is the key to lasting lifestyle changes

Noom creates long-term results through habit and behaviour change, not restrictive dieting

It then goes on to ask questions about your existing lifestyle and also if you have any history with any disordered eating. All good signs that potentially their algorithm is designed to give you prescriptive advice depending on those answers and support an individualised approach to the noom weight loss program.

Then came the first red flag.

The system asked what the ideal weight I wanted to reach was, BUT it also gave me the suggested weight range of 46–60kg.

In my head who works in stone and pounds, that’s around 7.2 stone or 101lb for you Americans— 9.4stone or 133lb.

Seriously!

I don’t think I have been within that weight range since I was in my late teens. It was way too low a suggestion for what, I know what is ideal for my body. For someone who is not as in tune with their body, this could potentially send the message that ‘you are overweight and need to take drastic action’. I really don’t think that this recommendation was a good thing.

This can be damaging to anyone’s self-esteem or self-worth and so it’s so essential you create a greater self-awareness of what is actually a healthy and good goal for you and your body.

For the sake of this experiment, I decided to go to the top end range of their suggestion of 60kg but in reality, my target is more like 63kg

During the next phase of questions, they then come in once again asking all of the right kinds of questions, such as:

What feelings are you hoping to achieve through Noom? Happiness, peace, revitalised, gratitude, empowerment.

I’m hoping that Noom will help me increase my….. self-confidence, self-worth, self-awareness, self-acceptance, self-care (***FYI red flag alert, no diet or body size can increase your self-worth, that comes from within you and you are already worthy just as you are)

When I’m at a happy weight I’d love to…… eat more mindfully, enjoy all of the foods guilt-free, feel empowered to make good choices, think less about food overall, worry less about my body overall.

Again I see these as all positive signals (apart from the self-worth piece) that they are helping the client to assess on a deeper level why improving health, fitness and being at a healthy weight range is important to them. This is positive psychology-based approach that helps a person to go deeper with their reasons WHY and empowers them to follow the plan. I think that this is a super good thing, the right intention but would it transform in the execution of the program and persons individual weight loss journey?

Assessment Results

Based on my answers the app tells me that I have set a good goal, I already have some healthy habits and eat enough meals per day and that I will reach my 60kg goal by the 9th of July which was about 22 weeks out as I started this on the 31st January. This I would consider a nice sustainable pace to lose weight at. This was roughly a pound a week.

Then after asking some additional questions about my physical limitations and ability to workout more they then suggest that I could reach my goal by 13th June, which is a bit more of a push but still within the 2lb a week range. But then after asking even more questions and also the rate at which I would prefer to lose weight (to which I selected moderate) they push the date back even closer.

Screen Shot From Noom Sign Up Process

Is that a step too far?? I wasn’t sure about this but it does go against their initial statement of ‘no restrictive dieting’. It was incredibly motivating to think that I could achieve my goal in just a few weeks. But the health coach in me knows that it’s going to be pretty hard to sustain that long-term weight loss and is very much against their anti-diet messaging.

Getting Into the Actual Diet

At this point, let’s call a carrot a carrot and I feel where the app is getting so much flack for its anti-diet marketing. It is indeed a diet! It’s counting and tracking calories and labelling food groups as red foods, yellow foods and green foods and weighing yourself daily. That’s the basis of a diet.

Screen Shot Of Noom Sign Up Process

Now as a health coach I don’t think that these tools are bad, because I don’t believe that dieting is bad for everyone. It can help someone who has little knowledge about how to effectively modify your diet to lose weight. Like volume density over calorie density of foods, though they do seem to have some weird obsession with grapes as their prime example of a volume-dense food items.

However, classing foods as green yellow and red automatically puts them in categories of your mind as green being good and red being bad.

Though they do go to explain through their articles and daily lessons, (which are actually voice articles which I enjoyed as it meant I could listen to these when on the go or out walking the dogs) that red doesn’t mean bad, it’s just foods to not go overboard on.

This is a fair point and a sound recommendation, we do need to be mindful of our intake of some foods, especially if we are going to be in the calorie deficit that is needed to lose weight. But, if we are talking about psychology here (which they say that they base the app on), we have all been conditioned to know that red means bad so why not use more neutral colours if you are going to colour code food groups and not call them ‘bad’ foods?

The Calories

I was given a calorie intake target of 1,320 which I know for me and my body is really low. But if I tracked my steps and input my workouts it could go up as far as 1,700 depending on how much activity I had done that day.

Again I don’t feel this is ‘bad’ guidance. If I move more I can eat more, moving less eat a little less your calorie intake will depend on activity levels. Essentially it is just that though, it’s a guide and should be taken as such.

The Result

After following the daily tracking and weighing for the duration of the 2-week trial I had lost 5lb and actually felt really good about it. I didn’t feel overly hungry and I actually enjoyed the daily weigh in’s, as I found for me (knowing my own personality and that I don’t associate my body weight with my self worth) it really helped to maintain motivation to keep on going. BUT, the daily weighing approach can be a disaster for some people, especially if you have experienced negative eating patterns in the past or are likely to become overly obsessed with the number on the scales.

As I normally do, at the end of the 2 weeks, I had grown bored of tracking. It’s something that, yes can be very effective and can serve a purpose, but it’s not how I want to spend my life tracking and obsessing over everything I eat. I simply don’t want to spend my daily life food logging, zzzzzzz!

Of course, we must keep in mind that I only followed the App for 2 weeks. It would be interesting to see how the app progresses you through the diet plan.

Does it expect you to track your food forevermore? Or does it lead you on to more of a mindful eating approach? I would be inclined to revisit it and investigate further, however, at the moment I wasn’t really up for paying the €109 for the 4-month plan.

If you have gone further down the line with the app, I would love to hear about your feedback and what happens in the later stages.

My Conclusion & Recommendations

Noom certainty brings up some red flags, however, I don’t believe it’s inherently bad, especially for the person that can practice a little bit of self-awareness.

The main problem is in their marketing and who they are targeting. Anti diet movement is aimed at people who may have potentially taken on toxic health practices in the past and in which case it could be more damaging.

But if you are a person who can exercise that self-awareness, to be open to ideas but also know when to say ‘no, that’s not right for me’. Then I do think that Noom can be used to successfully get to your ideal weight.

I feel that they do a fairly good job of breaking it all down in a way that is easier to understand the reasons behind the suggestions that they make and working towards behaviour change and making better food choices and isn’t just another fad diet.

When it comes to any programme or weight loss advice, yes listen to people who may know more than you on the topic but:

Never blindly follow anything!

You and only you are the master of your body.

We have become so disempowered that we like to put the blame onto people or businesses for being bad and evil without taking any ownership for our own thoughts and emotional management.

Nobody starts a health and fitness business thinking ‘I know let’s create this crazy plan that really fucks people up and we just make loads of money’. People who are creating businesses in health and wellness because they see a perceived problem with the existing model and try to take a different approach.

Get to know how you work, understand your own behaviours and triggers and you will able to effectively make any diet work for you. Make it a success defined by your own standards and in no one else’s.

Of course with my own biased opinion as a health coach. If you are looking to lose weight maybe consider working with an actual coach rather than some AI bot. I didn’t really make any use of the support group or the goal coach that they say can support you. I have spoken to a lot of people who have said that they have seen great results from using Noom.

Someone who can guide you on your journey, give you real-time feedback and who actually cares about you as real human being. Plus a real-life coach who will deeply appreciate your business rather than putting your hard-earned money into another multinational company where your money is a drop in the ocean. Shop local with your health/weight loss as well as your food shop and support your friendly independent health coach.

You can learn more about having me as your coach HERE and get started on my FREE 5 Day Better Body Kickstart plan.

Better Body Kickstart

By: admin · In: Lifestyle, Reviews · Tagged: healthy lifestyle, how to lose weight, weight loss

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Tennis skirts are having their moment in the gym a Tennis skirts are having their moment in the gym as well as on the tennis court and I’m totally here for it!! And NO I don’t even play tennis. But I can go from gym to everyday life and not have to get changed. What do you think?? Tennis skirts in the gym? A yes or no?? #activewear #activewearfashion #workoutclothes
Ultrahuman Ring Review after 6 months of daily wea Ultrahuman Ring Review after 6 months of daily wear! In this quick update, I share how the Ultrahuman Smart Ring has helped me track sleep, stress, recovery, and fitness as a woman over 40.

👉 Ready to try it? Check out my full review https://www.youtube.com/watch?v=WfnMLjTFn0Q&t=5s + discount link http://ultrahuman.com/emmacolseynicholls1

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Let’s stop blaming age for things we’ve actual Let’s stop blaming age for things we’ve actually stopped working on.Getting older doesn’t mean giving up on your goals.�It means getting crystal clear on what really matters—�your strength, your health, your energy.So no, I’m not here to slow down.�I’m here to show up fully—for myself, for my future, and for the version of me that still wants to hike mountains and chase big goals in her 60s, 70s, and beyond.This isn’t the end of anything.�It’s the next level.�And I’m raising my standards to meet it. 💪🔥#MidlifeStrong #WomenOver40 #FitnessAfter40 #RaiseYourStandards #Shift40 #StrongerNotOlder #ThisIs40Plus
Forever and always these tubes will be on my worko Forever and always these tubes will be on my workout playlist. And never get boring. Nothing hits like 90’s dance classics. What’s your favourite music to workout to??Insomnia is my all time banger #millennials #fitnessover40 #fitnessmotivation
Let’s talk real life. Because at this stage in Let’s talk real life.

Because at this stage in life — 40s, 50s and beyond — change doesn’t happen because we suddenly become perfect, never miss a workout, or always hit our macros to the gram.

It happens when we bounce back.

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We’re heading into Week 4 with the women already inside…

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So if you’ve had a messy week, messy month event, or you’ve been waiting for the right time to start…

Let this be your sign: Now is the moment to bounce back stronger

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You’ll get instant access to the full program, meal guides, workouts, trackers, check-ins — and lifetime access to come back to it again and again.

Because this isn’t about quick fixes.

This is about becoming the woman who keeps showing up and you probably could do it alone…. but this is about giving you the tools that work and also the support for how to navigate it all when life shows up and tries to get in your way!!

P.S. If this program has been on your radar, now’s the time to say YES. Comment below if you have questions
If you are on a health or weight loss journey your If you are on a health or weight loss journey your progress will not always show on the scale especially if you are working on getting stronger (which FYI you should be)Tracking your measurements is a far more accurate way to see real progress. And this smart measure just makes it easier to be more accurate and can safely store your data so you can track trends and progress. #weightlossjouney #weightlosstipsforwomen #fitnessover40 #RENPHOsummer
It’s so easy to get stuck in the rhythm of life It’s so easy to get stuck in the rhythm of life that you forget to break out the box and remember what we are doing it all for

Reminding myself that I want to be fit enough for days like these, to go out and explore and see this wonderful place I get to call home

To disconnect and be in nature is when I feel at my best, even if I was completely exhausted all at the same time. 

Cycling uphill even on a e-bike is really freaking hard. 

#goexplore #naturevibes #ebike #mountains #fitforlife
Over the last few years I had felt like maybe it w Over the last few years I had felt like maybe it was age catching up with me—out of breath running up the stairs, energy dipping more than usual.

And for a while, I told myself it was just getting older. And I’ll still allow myself the excuse of hormonal changes that have been going on with PCOS and peri menopause
But if I’m really honest with myself… I stopped pushing. I stopped doing the hard stuff. I stopped doing as much cardio, cos it’s hard!!

But I’m not ready to use the excuse of age, im only 42!!! We not even at 1/2 time yet baby.!!

So I’m Rebuilding, and getting back to pushing myself like I used to.
Because fitness isn’t just about how you look—

It’s about how you feel showing up in your life.

And I want to feel strong, capable, and full of energy… not just now, but 10, 20, 30 years from now.

If you don’t use it, you lose it.

And I plan on keeping mine.

#FitnessOver40 #MidlifeFitness #CardioComeback #FitnessAfter40 #StrongerNotOlder #YouDontUseItYouLoseIt #fitbessmotivation
I almost skipped this one. Low energy. Full sched I almost skipped this one.

Low energy. Full schedule. All the excuses.

But I made a promise—to myself.
And sometimes self-care looks like showing up anyway.

Not perfectly. Just consistently.

Because motivation fades... but discipline shows up even when you don’t feel like it. 💪

And the small matter that I signed up to a Spartan that is 3 weeks out 🤦‍♀️

#MidlifeStrong #WomenOver40 #DisciplineOverMotivation #SelfCareInAction #WorkoutMotivation #FitnessOver40 #Shift40
🌞 Summer Smoothie Season is here! I won't lie, 🌞 Summer Smoothie Season is here!

I won't lie, I drink smoothies all year round because they are a quick easy way to pack in nutritents and protein into my morning. But the summer is the time to take it up a notch and explore some different flavours.

Whether you need a light breakfast or a protein-packed snack to keep you going through busy afternoons, this smoothie recipe is perfect for women 40+ looking to boost energy, support hormones, and feel amazing.

💗 Beet & Berry Smoothie – anti-inflammatory, energising, and great for circulation

Quick to make. Easy to digest. Packed with goodness.
👉 Grab the recipe on the blog now!

https://emmacolseynicholls.co.uk/nutrition/breakfast/beetroot-smoothie-recipe/

#SmoothieRecipe #WomenOver40 #MidlifeWellness #HealthyHormones #HighProteinSmoothie #BeetrootSmoothie #GreenSmoothie #Shift40
Family days out seem to happen less as the kids ge Family days out seem to happen less as the kids get older, or that we are always too busy off at some event or another.  Hanging onto these moments and always in awe that these mountains never get boring. 

Riding the train and visiting the ice cave in the glacier in Chamonix which I cannot believe in the 9 years of living here we hadn’t yet done. 

Really wanted to do the big lift but it’s sooooooo expensive 😱
Think lifting weights will make you bulky? 🙅‍ Think lifting weights will make you bulky? 🙅‍♀️

Here’s what different rep ranges actually do — and why it matters even more in midlife. 👇

Muscle = metabolism, strength & that sculpted look we all want 💪. 

Find intensity where the last few reps are a struggle and you will start to see better progress and body changes.

Ready to kickstart your fitness in a way that actually works for women 40+?

Join my FREE 5-Day Midlife Fitness Challenge and start strong 👉 [link in bio]

#midlifefitness #womenshealthover40 #tonednotbulky #perimenopausefitness #fitover40 #strengthtrainingforwomen #5daychallenge #metabolismboost #menopausefitness
FINAL CALL!! We kick off SHIFT40 tomorrow morning FINAL CALL!!

We kick off SHIFT40 tomorrow morning — and if you’ve been sitting on the fence, this is your final chance to jump in at the Beta price.
 
You don’t need to feel fully “ready.”
 
You don’t need a perfect schedule, or every healthy food in your fridge.
 
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This is the plan that will finally work with your 40+ body, instead of fighting it.

This is the shift that leads to long-term strength, health, and energy.
 
And remember — you get lifetime access, so you’re never behind. You’re never too late.

You’re just right on time.
 
So… are you coming with us?
 
👉 Join SHIFT40 now before the price goes up. DM me now to join
 
We start TOMORROW. Let’s go 💥
5 steps to improve your body and your health in yo 5 steps to improve your body and your health in your 40’s and getting back in shape

1. Lift weights 
2. Sleep 7-9 hours a night 
3. Walk 8-10k steps a day 
4. Eat 3 x nutrient dense high protein meals a day
5. Add more intensity to your workouts not less 

Keep it simple and focus on the things that work. Don’t slow down your 40’s are only just around the 1/2 way point

It’s not downhill, we are just getting started 🙌🙌

Work on one area and get consistent, then work on adding the next. 

Like if you are going to commit to this! Then check out my free kickstart guide if you want an added boost. Let’s go!!

#fitnessmotivation #fitnesstips #fitnesslifestyle #gettingbackinshape
Client wins!!! When it comes to midlife I really Client wins!!!

When it comes to midlife I really believe that moving away from crash and fad dieting is one of the best things you will ever do for yourself and your body

To find joy in your health journey means kindness, compassion and still enjoying the little things and living your life. 

Embracing a slower transformation, implementing daily habits over time is where you can finally find peace with your body and food. It doesn’t have to be all or nothing

Implementing

- walking daily
- sleep and stress management
- increasing protein
- getting stronger

Simple things that may not be fast or sexy but are the most effective tools that will help you see the changes that are actually lasting 

Of course if you need some help, encouragement and most of all some accountability. Drop me a message to find out more about working in the band new SHIFT40 program

I'll help you nail the basics whilst also introducing you to the game changing tactics that can help you shift and find your next level.

You don't have to accept the common thought that getting older means having to feel like garbage. You CAN take back control and you CAN feel fitter, stronger and reclaim your energy levels and mental clarity, oh and feel good when wearing your clothes this summer.

The first intake is starting this Monday 9th June. Comment below or drop me a DM to join before the price goes up!

#fitnesstips #weightlosshelp #fitnessover40
5 steps to improve your body and your health in yo 5 steps to improve your body and your health in your 40’s and getting back in shape

1. Lift weights 
2. Sleep 7-9 hours a night 
3. Walk 8-10k steps a day 
4. Eat 3 x nutrient dense high protein meals a day
5. Add more intensity to your workouts not less 

Keep it simple and focus on the things that work. Don’t slow down your 40’s are only just around the 1/2 way point

It’s not downhill, we are just getting started 🙌🙌

Work on one area and get consistent, then work on adding the next. 

Like if you are going to commit to this! Then check out my free kickstart guide if you want an added boost. Let’s go!!

#fitnessmotivation #fitnesstips #fitnesslifestyle #gettingbackinshape
I want to share something I come back to again and I want to share something I come back to again and again — both for myself and the women I coach:
 
“In 2 weeks you'll feel it.
In 4 weeks you'll see it.
In 8 weeks you'll be it.
In 52 weeks you'll be so glad you started now.”
 
It's a reminder that nothing changes unless you decide to make the shift.
Not when the kids are older.
Not when work quiets down.
Not when life finally feels “perfect.”
(Not gonna lie — that day may never come.)
 
The truth is, the women who create real change are the ones who decide that now is good enough. And I really do think that when we take a moment to create some focus on our health that how you can feel on the other side changes everything.
 
And I created SHIFT40 for that exact moment — the one where you've had enough of waiting… and you're ready to feel strong, healthy, and like yourself again.
 
Because this 4-week program?
It's not just a month of workouts and recipes.
It's the starting line to making change and changes that will go well beyond the 4 weeks.
 
And here's the best part — once you join SHIFT40, you get lifetime access.
 
That means even if you start now and life throws a curveball (as it tends to), you've got this in your back pocket, forever!
 
This is the plan that will show you exactly what works for your body in midlife — no starving just fueling, no overtraining, no guesswork. Just focused, empowering action that fits your life.
 
You in?
 
👉 Join SHIFT40 now comment below, or drop me a DM
 
We start this coming Monday 9th June though getting in early means you can start getting access as I'll be spending this week prepping you for the week
Good morning and don’t forget to smile and have Good morning and don’t forget to smile and have a good day 😄

#goodmorning #morningview #morningvibes☀️
At this stage of life, movement isn’t punishment At this stage of life, movement isn’t punishment — it’s power.

It’s how we take care of her… the woman we’re becoming.

If you’ve been feeling stuck, sluggish, or like your body just isn’t responding the way it used to — I see you.

Something new is coming: SHIFT40 💥

A focused reset to help midlife women get stronger, healthier, and happier — from the inside out.

Drop a 🔥 in the comments if you’re ready to make a shift.

Locals new program starting this week too. Reminder to book your sessions for this week

#midlifewomen #strengthafter40 #pcoswarrior #midlifehealth #hormonehealth #shift40 # strongnotshrinking
This is how women over 40 actually feel better, ge This is how women over 40 actually feel better, get leaner, and stay strong. #MidlifeMuscle #NoQuickFix #HealthyHabitsWork #fitoverforty #fitnessover40
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