• Home
  • Work With Me
    • Online Better Body Coaching
    • 1:1 Coaching
  • About
  • Blog
  • Contact
  • Shop My Favourites
  • Nav Social Icons

  • Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • Work With Me
    • Online Better Body Coaching
    • 1:1 Coaching
  • About
  • Blog
  • Contact
  • Shop My Favourites
  • Mobile Menu Widgets

    Connect

    Search

Health - Mindset - Life

Why 19 Out Of 20 Dieters Will Fail

August 15, 2022 · In: Mindset, Nutrition Tips


Why Most Diets Fail, And What You Can Do About It

Image made on Canva Pro

The sad truth is that most people who set out on a weight loss diet will fail. But why do most diets fail?

Not only do they fail, but 60% of those dieters will actually to gain more weight than when they started due to screwing up their metabolism in the process.

Women will try over 130 diets in their lifetime, averaging about 2 a year that lasts just 30 days each.

So what can you do differently to try and make sure you get into the top 5% of dieters that actually succeed and be able to keep it up without giving up your entire life in the process?

1. Going In Too Hard

When getting started with any diet, it’s all very well to go in all guns blazing. Motivation is high and the promise from the marketing material says that this is going to be the diet that finally works for you.

The truth is that many diets are too restrictive, they cut calories down too low, too quickly, cut out major food groups or have too many banned foods.

Combine this with intense exercise on a schedule that is way more than you really have time for and it becomes incredibly unsustainable, not to mention painful and stressful. This conjures up a pretty miserable experience, that most people with busy lives just can’t keep on going with.

Do this instead — When starting any diet ask yourself if you could see yourself eating this way in a year’s time. Could you keep on exercising this way forever? If not, maybe give that diet a wide birth.

Start small and be patient.

2. For The Love Of Food

Loving food too much is a common excuse that I think most of us have uttered at some point in our dieting experiences. Believing that you have to give up all the foods that you love puts a lot of emphasis on your willpower.

Most of us suck when it comes to willpower, and so relying on willpower alone is a sure route to failure.

Do this instead — Remind yourself that no foods are barred, you don’t have to cut out entire food groups. You can eat the foods you love, when they are balanced out with foods that will support your goals.

Learn to make healthy meals that also taste good too, without having to obsess over rules and restrictions. Learn what a balanced diet means to you and fill up on the good stuff so your body isn’t constantly starving and craving missing nutrients. Enjoy the foods that you love, just don’t be a dick about it when you are eating them.

3. Giving Up Your Social Life

The above-mentioned rules and restrictions can make having a social life extremely hard. Sure I believe there will be times we can say no to a night out or event in the name of self-care. I’m a natural introvert and space and time alone are essential for me.

But continually avoiding going out so that you can stick with your diet is pretty disordered behaviour. Life is way more than being on a diet and giving up precious time with the people that you love.

Do this instead — Allow yourself the freedom to do the things you love. That will sometimes include food and drink. Yet nothing is barred you can approach it with the mentality of knowing you don’t need to binge or gorge to enjoy.

Be mindful about what you are consuming and check in with yourself regularly and ask yourself how you feel. You soon come to realise that eating the junk you thought you wanted doesn’t actually feel that good.

4. The Stress Factor

Stress is a major component of dieting success. Think about all of the times you have fallen off your diet before. Chances are it was an emotional response to a seemingly stressful thought or experience. Am I right?

Yet we live in a time when stress is at an all time high. We are constantly switched on and downtime is lacking. If you want to feel more balanced with your eating behaviours and managage emotional triggers, work on reducing your stress levels.

Do this instead — Explore stress management tools and implement the ones that are most effective for you into part of your self-care routine. The less stressed you are, the easier it is to stay in alignment with your diet and fitness intentions.

For me personally, the best ways to manage stress are by prioritising sleep, journaling, walks in nature and meditation. Find what works for you.Why You Need To Prioritise This First If You Want To Lose Weight
The Key to a Happier Healthier Youmedium.com

5. Dieter Individuality

Most diet programmes are cookie cutter programmes. Meaning that everyone gets the same bulk of information. And I’ll be honest I run a group fitness and nutrition programme and there has to be some standardising in the practices unless you want one-to-one coaching.

A lot of base practices will apply to most people. But I’m also very careful to impress throughout the entire experience, that health and nutrition is never a one size fits all approach, it’s infinatly varied from one person to another.

There has to be flexibility and individuality as what works for one person, maybe a complete disaster for another. We all differ in physiology, psychology, personal preferences as well as lifestyle/time availability.

Do this instead — Approach any diet as an experiment, learn to monitor how your body responds to different foods and styles of eating. If what you are doing helps you manage your hunger, energy and cravings as well as helps you to maintain your optimum physique, then keep doing that. If not, then it’s time to try a different approach.

6. Not Seeing Results Quick Enough

You think that by following the plan for 7 days you are going to look like the Instagram influencer who sold it to you. Yet the truth is, that fitness influencer has trained for years to look that way and it’s likely their full-time job. This doesn’t even mention some of the questionable behaviours they may be practising that they don’t tell you about, and a lot of the time they are not following the programme as is being sold to you.

Results take time. And even if you eat the way you are told, and workout the way you are told, you probably still won’t ever look like them due to your individual genetic factors. Many people have unrealistic expectations and then this crushes motivation when the results don’t roll in fast enough.

Do this instead — Take your time, be patient, keep consistent but also be kind with yourself too. Look at it as a long-term change in your lifestyle. As cliche as that sounds, it’s true, you are in for the long haul and need to stop searching for the quick fix, it doesn’t exist.


Most of these factors address the mindset element of your wellness and weight loss journey, all of this is important before you even start digging into the strategy of weight loss.

We get way too hung up on the weight loss goal, but I feel it’s far more important to approach a health journey regardless of the weight.

There is far too much emphasis on the number on the scale and we need to drop that pressure and focus on the bigger picture of health. To eat better, move better and ultimately live a happier life.

When that focus shifts, then your success will shift too.


If you are looking for true transformation join the 28 Online Better Body Coaching programme and get personalised support in reaching your health goals. CLICK HERE to find out more.

By: admin · In: Mindset, Nutrition Tips · Tagged: weight loss tips, why do most diets fail

you’ll also love

how many calories should I eat to lose weight calculatorHow to Use AI (ChatGPT) to Calculate Calories, Macros & Create Meal Plans for Fat Loss
15 Steps to Lose 15lbs as a Woman Over 40 (Without Dieting Like It’s 1999)
How To Stick With Diet & Fitness Goals This Year

Join the List

Get access to the free 5-day Better Body kickstart plan

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recipe Rating




Next Post >

How To Know If You Are Drinking Enough Water

Primary Sidebar

Meet Emma

Meet Emma
hello!

Hey, I'm Emma. I help 40+ women eat better, move better and live happier. Start your Better Body journey today by joining the 5 day kickstart challenge!

Join Now

Connect

Coaching With Emma

Featured Posts

stacy sims workout plan

I Tried Stacy Sims Workout Plan: My Honest Review of the Power Happens Programme

fitness gifts for women

Best Fitness Gifts For Women 2025

Are Food Intolerance Tests Accurate

Are Food Intolerance Tests Accurate? My Honest Review After 4 Weeks

Categories

  • Fitness
  • Lifestyle
  • Nutrition

Search

Archives

Follow Along

@emmacolseynicholls

emmacolseynicholls

Come and workout with me as here we are prepping f Come and workout with me as here we are prepping for ski and snowboard season. So this means programming in some unilateral and rotational work. 

Save this and try it on your next workout.

I have loved this training block. New block starts next week. Locals get booked in ahead of time. Let’s go 🙌

#fitnessover40 #workoutvideo #workoutmotivation
I tried a Dr Stacy Sims workout plan for 90 days a I tried a Dr Stacy Sims workout plan for 90 days and I think this has been one of my favourite program reviews to date

If you want to see more on my results and what’s included in the programme I did a full break down on my YT. Comment ‘sims’ if you want to see the full review and I’ll send it over

#womensworkout #fitnessover40
Always incredibly proud of both my kids but @clayt Always incredibly proud of both my kids but @claytoncolseynicholls is ready to take things up a notch and yes I am forever and always going to take credit for all of it thanks to this study 😂😂

Forever grateful that the best gift iv probably ever given my kids is to be fit and health. All be it I was a lot fitter and healthier back when I filmed these videos some 10 years ago 🙈🙈
Your skin is your biggest organ and so health isn’t just what you out in it, but it’s also important to mindful of what you put on it. 

I’ll never be perfect but I try and make natural beauty swaps where I can. 

And adding Beef Tallow is one recent natural beauty swap iv made recently and I’m in LOVE with this product. Especially on my dry AF flakey legs too 

#NaturalBeauty #toxicfree #MidlifeWellness #MidlifeBeauty
Stop relying on motivation, instead work on cultiv Stop relying on motivation, instead work on cultivating discipline and habit 

What’s one habit you know u need to work on this week??

Mine is reducing sugar intake and upping running if I want to hit my goals

#fitnessmotivation #fitnesslife #fitnessover40
Move Better is back!!! And my body is very happy a Move Better is back!!! And my body is very happy about it.

Mondays 9am. A class that combines mobility and natural movement sequences with influences from Pilates and yoga

When your body moves better you a less likely to be impacted by injury and more likely to ski and snowboard better to

Dm me if u have questions or want to book. OR none locals I have some online versions too and will be working to create more soon. Again mesg me and I’ll send them over. 

#mobility #mobilitytraining #mobilityexercises
Hyrox training 2 done, thanks @project_performance Hyrox training 2 done, thanks @project_performance_morzine . With my actual partner @mrsjochard and I promis i did 1/2 ans didn’t just make her do it all. Good work partner, now I just need to try and keep up with her 😂😂

1hr 15 and dying the entire way!!!

I month to go!! More running must be done 🤪

#hyrox #hyroxtraining
Restart, reset, refocus as many times as you need. Restart, reset, refocus as many times as you need. Midweek midday, start again in the next moment. 

You don’t need to wait until the start of a new week, new month, you can restart right now

Keep going, it will be worth it

#midlifewomen #healthyhabits #fitnessmotivaton #fitnessover40
Remind yourself what it’s all for When the worl Remind yourself what it’s all for

When the world feels crazy and out of control the best thing you can do is come back to you

Come back to your goals, focus on self care and be kind in a world that seems to perpetuate hate

Do one thing today to give yourself a good start to this week. Maybe it’s a healthy breakfast, drink up your water, schedule in your workout

#selfcare #fitnessjourney #wellnessthatworks #fitnessover40
Are food intolerance tests accurate? I share my ex Are food intolerance tests accurate? I share my experience with bioresnance testing in my latest video and review. I’ll post the link in the comments if you have been considering a food intolerance test #nutrition #wellness #wellbeingjourney
The first week back in routine can feel chaotic. S The first week back in routine can feel chaotic. Schedules, to-do lists, lunches, work… it’s a lot. But here’s the thing — waiting for the perfect time to get back into your workouts? That’s a trap. You don’t need to crush a full gym session or tick every box in your plan.You just need to do something. A 15-minute walk. A quick bodyweight circuit. A short strength session. Stretching while watching tv or scrolling. .Movement clears your mind, boosts energy, and reminds you that you’ve got this. This week, aim for consistency over intensity. Because something really is better than nothing. Let’s break the cycle of putting it off. Start now — however small #backtoroutine #mumlife #womensfitness #moveeveryday #somethingisbetterthannothing
I think people often underestimate how long it tak I think people often underestimate how long it takes to create long form videos. At least in the style I do them

I do health and fitness product reviews and experiments. Some videos can take 5-10 hours some 40+

I do need to speed up my process, but honestly I love long form and YouTube is my main platform and I’m very close to hitting 10k subscribers. Yey!!!

It’s been a loooong journey but I love creating content to support midlife women on their health journey

So if your are like me and enjoy watching longer form videos whilst your cooking or cleaning the house. Then come and join me over there

I have some exciting videos coming up as I’m back in create mode after a little summer break. 

#smallyoutuber #smallyoutubechannel #midlifewomen #fitnessover40
End of the month check-in. There’s something abo End of the month check-in. There’s something about back-to-school season that feels like a fresh start — not just for the kids, but for us too. 

This is the perfect moment to: 
✔️ Set clear intentions 
✔️ Map out the steps to make them happen 
✔️ Commit to how you want to FEEL as we close out the year. 

➡️ What intention are you setting for the next month? 

#MonthlyReset #BackToSchoolVibes #PlannerLife #EndOfMonthReset #GoalSetting #MidlifeMotivation
I blinked and almost missed it!! How is summer ov I blinked and almost missed it!!

How is summer over already!!! Good job I take pics and video it all, otherwise I might forget any of it happened. 

Keeping commitment to trying new things that stop me feeling like life is just downhill. It’s not, there is always something new to discover or do

Keep exploring, keep living because the world is f*cked right now and if you let it, it will only pull u down. 

Believe in good things and good people ❤️
Over 40? Don’t skip creatine. This one supplemen Over 40? Don’t skip creatine. This one supplement can help you: Build strength, Protect your bones, Boost brainpower, Support midlife metabolism. And no — it won’t bulk you up!💖 Just 3-5g a day can make a huge difference. Try adding it ti start feeling stronger, sharper, and more energised. #creatineforwomen #womenshealthover40 #strongnotskinny #midlifefitness #supplementstack #womenswellness #perimenopausehealth #over40fitness
As I get older training isn’t so much about asth As I get older training isn’t so much about asthetics, it’s more about longevity and to keep on being able to do fun things and keep putting the living in life

#fitnessmotivation #fitnessover40
This is your reminder: You don’t show up because This is your reminder:
You don’t show up because it’s easy.
You show up because your goals still matter.

Because strength doesn’t just happen.
Energy isn’t given — it’s built.
Confidence is earned.

You’re not doing this for the scale.
You’re doing it to feel stronger, healthier, and more alive in your 40s and beyond.

So take the step.
Do the workout.
Fuel your body.
And remember why you started.

#fitover40 #mondaymotivation #strongstart #shift40 #midlifefitness #womenshealth #perimenopausefitness #confidenceinmidlife
Stop waiting to feel motivated. Just start!!Start Stop waiting to feel motivated. Just start!!Start messy, start imperfect, start small! Build the habits one at a timeMomentum turns into motivation every timeIf u need a little support join my FREE 5 day kickstart challenge comment ‘kickstart’ or drop me a DM #fitnessmotivaton #habitsofsuccess #midlifewomen #fitover40
I took Shilajit every day for 30 days to see if it I took Shilajit every day for 30 days to see if it could actually help with energy, brain fog, and hormone balance in midlife. 👀

Here’s what I noticed…

I also have a 10% discount code if you decide to try it out dm to get the details 

#ShilajitBenefitsForWomen #ShilajitReview #NaturalEnergyBoost #PerimenopauseSupport #PCOSHealth #MidlifeWellness #HormoneBalance #WomensHealthOver40
Fitness over 40 gets to be about chasing the feel Fitness over 40 gets to be about chasing the feel good above all else. Strong protects your joints. Strong boosts your confidence. Strong supports hormones and metabolism. Strong keeps you doing cool shit and out of the nursing home #fitover40 #fitover40women #fitnesstips #fitnessmotivaton #strengthtraining
Follow on Instagram

Footer

Shop

Info

  • About
  • Contact
  • Privacy Policy
  • Website Terms Of Use

stay in the know

Copyright © 2025 · Theme by 17th Avenue

Manage Cookie Consent
We use technologies like cookies to store and/or access device information. We do this to improve browsing experience and to show personalized ads. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
View preferences
{title} {title} {title}