• Home
  • Work With Me
    • Online Better Body Coaching
    • SHIFT40
    • 1:1 Coaching
  • About
  • Blog
  • Contact
  • Shop My Favourites
  • Nav Social Icons

  • Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • Work With Me
    • Online Better Body Coaching
    • SHIFT40
    • 1:1 Coaching
  • About
  • Blog
  • Contact
  • Shop My Favourites
  • Mobile Menu Widgets

    Connect

    Search

Health - Mindset - Life

70 Year Old Fit-Fluencer Proves It’s NOT Just Downhill After 40

October 19, 2023 · In: Nutrition Tips

Many women reach the age of 40 and I hear them mutter the same old words of how it’s downhill from here on in with their bodies and their health.

I have heard talk of women just accepting the belief that weight gain is inevitable after a certain age.

Yes, your body and your hormones certainly start to change, but you don’t have to be destined to an increasing waistline and decreasing health.

That had been the belief for Joan Macdonald too, right up until she decided that she didn’t want to continue down the path of poor health anymore.

Her story of declining health to insta famous fitfluencer at the age of 70 started back in 2016. Where she made the decision to do something about the shape she found herself in

I’m often asked by people on the internet, or potential clients if they are too old to get started with health and fitness, and my answer is always that it’s never too late.

So I love sharing stories of people who didn’t even start their fitness journeys until the later seasons of their life and how they are now thriving.

Stories like the 100-year-old marathon runner or the 92 year old fitness instructor. They show what is possible for everyday people who just decided to make a change.

Joan is another one of those people.

She decided to start training at the age of 69 when she came to the decision that she had let her health get away from her as she describes it. 

Joan rose to insta stardom because of her incredible body transformation, she has now amassed 1.8 million Instagram followers and has just been featured on the cover of the American edition of Womens Health

View this post on Instagram

A post shared by Joan MacDonald (@trainwithjoan)

She has now written her first book titled Flex Your Age (note this is an affiliate link). 

Now dedicating her life (having given up retirement) to inspiring and uplifting as many people as she can, to show that you too can transform your health.

As she says in many of her Instagram posts, that:

the first step to any change is to believe that you can. 

You are never too old, never too sick, it’s never too late to turn things around.

She shares how she was only eating about 1100 calories per day, but it was very irregular and sometimes I would eat a whole bowl of peanuts while on my computer at night. Only worked out occasionally in the gym, and had gained and lost hundreds of pounds over my adult life. She had a hysterectomy at 46 years old,  has arthritis, Kidney disease,  was on blood pressure medication and my doctor was about to increase it” The decision was made to change.

View this post on Instagram

A post shared by Joan MacDonald (@trainwithjoan)

Not only has she transformed her body, become the family daredevil, but she has found a completely new lease of life. She is proud to announce that she is now off all medications and I think we can all agree from the pictures that she is in incredible shape though it’s really the shine of her smile that tells the whole story.

The trigger for her transformation was when her body-building daughter saw her struggling and getting out of breath as she tried walking up the stairs and she convinced her to start doing something about it.

The fear of not ageing well, needing support or being put in a home is when she decided she was going to take action.

She started out with the advice of her daughter and son-in-law with 3 strength training sessions a week and a yoga class to help improve her mobility. She started making progress with her fitness and her strength. Started eating better to support her training.

She now trains 5 times a week and can deadlift 175lb and losing over 60lb and is inspiring older women across the globe.

Let this story serve as proof that weight gain is NOT inevitable, it doesn’t have to be your destiny and that you can take ownership of your body and your health once again when you get intentional and learn to listen to your body’s individual needs and start to take action.

Secrets Of Longevity From Japan’s Oldest (92 Year Old)Fitness Trainer
Lessons In Longevity, From A 100-Year-Old Marathon Runner

By: admin · In: Nutrition Tips

you’ll also love

How To Get Back On Track To Lose WeightHow To Get Back On Track To Lose Weight
sweat app reviewsSweat App Review – Is It Worth It?
The sad truth is that most people who set out on a weight loss diet will fail. But why do most diets failWhy 19 Out Of 20 Dieters Will Fail

Join the List

Get access to the free 5-day Better Body kickstart plan

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recipe Rating




Next Post >

Essential Guide On How To Stop Snacking For Better Health

Primary Sidebar

Meet Emma

Meet Emma
hello!

Hey, I'm Emma. I help 40+ women eat better, move better and live happier. Start your Better Body journey today by joining the 5 day kickstart challenge!

Join Now

Connect

Coaching With Emma

Featured Posts

Mounjaro Weight Loss Journey | Before & After Month 1 Results

Marks & Spencer Goodmove Activewear Review | Spring 2026

Why I’m Starting a GLP-1 Weight Loss Medication (Mounjaro) as a Health & Fitness Coach

Categories

  • Fitness
  • Lifestyle
  • Nutrition

Search

Archives

Follow Along

@emmacolseynicholls

emmacolseynicholls

You have to keep going. You deserve to see what ha You have to keep going. You deserve to see what happens when all you hard work pays off

This week has tired me out. Lots on and a few rubbish night sleep has thrown me. But still we go, good things and happening and more to come

Keep going 🙌🙌

#fitness #fitnessmotivation #fitnessover40 #weightlossjourney
Midlife women… is M&S activewear actually worth Midlife women… is M&S activewear actually worth it? @marksandspencer 

I tested a full haul to find out — from budget leggings to jackets — and some of the results genuinely surprised me.

I’m on a mission to find the best workout clothes for women 40+, so you don’t have to waste your money.

For the full post with links comment 'LINKS' or send me a DM and I'll send it over

#WomenOver40 #MSGoodmove #ActivewearReview #MidlifeStyle #FitnessOver40
When u get mountain fomo, u have to force ya self When u get mountain fomo, u have to force ya self out even when tired. Perfect couple hours up at @rocdenfer_officiel 

Thanks for always being the yes woman @mildlyyellow 🙌🙌
Fitness is for life, not just for the summer body Fitness is for life, not just for the summer body goals

So find the joy and appreciation in moving your body. 

O now look at movement as the greatest form of self care and much needed head space in a busy world

#fitness #fitnessmotivaton #fitnessover40
Dreams and goals don’t happen by accident. They Dreams and goals don’t happen by accident. They happen by action!!

Whatever goal you have in your mind, write it down, break it down then today take one action step forward

Step into the uncomfortable 

#goals #goalsettingtips #motivation
My favourite compression leggings for heavy liftin My favourite compression leggings for heavy lifting days. They have the most insane tummy control and also super supportive back band too

They just help me to feel fully supported when I really want to push my heavy lift days. 

These are the Powerband Resistance Leggings from @fankaofficial 

#workoutfits #workoutclothes #gymleggings #fanka #ad
The right time to start making changes to your hea The right time to start making changes to your health and fitness habits does not exist

You are never going to magically start having more time

You just have to get started. Do it when it’s imperfect, start when it’s messy, start when it’s inconvenient

That’s when it will really start to stick

#fitness #fitnessmotivaton #fitnessover40
Starting my weight loss journey on a GLP1 medicati Starting my weight loss journey on a GLP1 medication mounjaro. It’s not been an easy decision to start this and also to share this. As a health coach there are feelings of failure and fear of judgement. But with my challenges with PCOS and insulin resistance I just couldn’t get the weight to come off and was currently sitting at an unhealthy body fat percentage. 

So I’m sharing my journey on using this as a tool to improve my health and regain and healthy body weight and hopefully o prove my PCos symptoms in the prices

2 weeks in I’m 7lb down. Slow and steady is the goal while also maintaining as much muscle as I can. 

#glp1journey #mounjaro
Over 40? The basics matter more than ever. Before Over 40? The basics matter more than ever.

Before you chase the next plan, ask yourself:
✔ Am I sleeping enough? 7-9 hours?
✔ Am I eating enough protein? 30-40g at my main meals
✔ Am I moving daily? 7k + steps
✔ Am I managing stress?

Get these right first. Everything else becomes easier.

Save this for you year long reminder
#midlifehealth #fitnessover40 #simplehealth #newyearfocus
Sometimes your best with be showing up and hitting Sometimes your best with be showing up and hitting a new PB. Other days it’s just getting up and going through the motions. 

Progress is never linear. It’s the never giving up on yourself that matters

#fitnessmotivaton #fitnessinspiration #fitnessover40
Just do your best Just do your best
One of the biggest mistakes I see women 40+ making One of the biggest mistakes I see women 40+ making in the gym is not training with enough intensity.

As Stacy Sims teaches, those last few reps of your sets should feel hard — that struggle is the signal your body needs to:
✔️ hold onto muscle
✔️ support metabolism
✔️ protect bone density
✔️ stay strong as hormones change

This is exactly why I’ve loved the Power Happens programme so much. It’s pushed me to lift heavier, train with purpose, and honestly… I feel stronger now than I have in years 💪

If you want the link to my full review + the programme, comment “Sims” and I’ll send it to you.

#StacySims #PowerTrainingForWomen #WomenOver40Fitness #MidlifeStrength #TrainWithIntent
Iv always been a fan of @leangreens but it’s got Iv always been a fan of @leangreens but it’s got even better as their new blend also contains collagen and creatine 👌. 

Both of which are important especially for us midlife women. And you are getting all the good stuff into one scoop

I add mine into my morning smoothie to make sure I’m topped up with the good stuff for the day

#leangreens #midlifesupport #bestsupplements
Start now, start messy, start when it’s inconven Start now, start messy, start when it’s inconvenient 

Because sometimes ‘I’ll do it later’ turns into never getting it done

#fitnessmotivaton #fitnessover40
We got a snow day so we went to play ❤️ We got a snow day so we went to play ❤️
What’s the best fat burning exercise? Something What’s the best fat burning exercise? Something I get asked a lot. And really there isn’t one, some may even say running but here is why strength training should be a priority as a woman over 40 if you are in a mission to lose body fat 👇👇

Muscle is what keeps your metabolic engine healthy. And as we age we start to lose it. Meaning your goal should be at the very least to maintain the muscle you have. 

Not only will it help you maintain your curves and prevent you looking flat and saggy as you lose body fat

But strength training will help you maintain strength, functionality, maintain your youth, avoid injury, keep your metabolism stoked and keeps you out if the nursing home. 

Strength training is for longevity as much as it is asthetics. 

Your old lady body will thank you for it. 

Want to look and feel better in 2026??
💪 2-3 full body strength sessions a week
💪 1 x HIIT or SIT training session 
💪 Daily movement 7-10k steps a day

#howtolosefat #fitnesstips #fitnessover40
It’s also where most of the growth happens #fit It’s also where most of the growth happens

#fitnessmotivation #fitnessover40
Determined to stick with your diet & fitness goals Determined to stick with your diet & fitness goals this year? You’re not alone! January motivation feels great — until life gets in the way. But consistency (not perfection!) is where the magic happens. 

Here are 7 shifts that will help you make your goals actually stick (no crash diets or burnout required). Here’s the gist👇 👇

1. Set Clear & Realistic Goals
Skip vague resolutions like “eat healthier” or “get fit”. Set specific, measurable habits — like “walk 20 mins daily” or “add veg to every meal”. When it’s clear, it’s achievable. 

2. Plan, Schedule & Notice Where You Are
Structure helps consistency thrive! Block out workouts & meals in your calendar — treat them like important appointments. 

3. Build Habits Slowly
Trying to do it all at once is overwhelming and unsustainable. Pick one or two small habits, make them automatic, then add the next. Tiny changes = big results over time. 

4. Find Your Support System
Accountability makes sticking with goals easier — friends, family, coaches, or a community who gets it. Movement feels better when you’re not doing it alone! 

5. Track Your Progress
Track more than weight. Journals, mood, strength gains, consistency streaks — these wins keep you motivated when the scale doesn’t budge. 

6. Start Even When It’s Messy
f you wait for perfect timing… you might never start! Progress isn’t tidy — start in the chaos and keep moving forward anyway. 

7. Treat Health as Self-Care
Health isn’t just aesthetic — it’s self-care. When you shift your mindset from “dieting” to “nourishing”, caring for yourself becomes something you want to do, not something you have to do. 

Remember: Life happens — but small consistent steps still add up. You don’t have to be perfect — you just have to show up again tomorrow. 

Tell me: What’s one habit you’re focusing on this week? 👇

Want support to make those habits stick? I’m here for you ❤️ 

#FitnessOver40 #HealthyHabits #MindsetShift #ConsistencyWins
Have you set your New Year goals and intentions ye Have you set your New Year goals and intentions yet??

 #goals #goalsetting
It’s easy to forget all that you have experience It’s easy to forget all that you have experienced and all that you have achieved if you don’t take the time to look back and reflect

This year could have felt like a little bit of a nothing year but as a family we have been deep in the grind but I also get to appreciate that we still had a wonderful year that I’m so deeply grateful for. 

Reaching 10k subs on YouTube, my first major brand deal, coming back to pole, first hyrox, my kids getting sponsored by a snowboard brand and Clayton getting into team GB next generation squad. Getting to work with some wonderful clients. 

It’s been a challenging year but with it has come a lot of growth and I’m excited to keep going and keep growing in 2026

Wishing you all a wonderful new year 🙌
Follow on Instagram

Footer

Shop

Info

  • About
  • Contact
  • Privacy Policy
  • Website Terms Of Use

stay in the know

Copyright © 2026 · Theme by 17th Avenue

Manage Cookie Consent
We use technologies like cookies to store and/or access device information. We do this to improve browsing experience and to show personalized ads. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
View preferences
{title} {title} {title}