• Home
  • Work With Me
    • Online Better Body Coaching
    • 1:1 Coaching
  • About
  • Blog
  • Contact
  • Shop My Favourites
  • Nav Social Icons

  • Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • Work With Me
    • Online Better Body Coaching
    • 1:1 Coaching
  • About
  • Blog
  • Contact
  • Shop My Favourites
  • Mobile Menu Widgets

    Connect

    Search

Health - Mindset - Life

70 Year Old Fit-Fluencer Proves It’s NOT Just Downhill After 40

October 19, 2023 · In: Nutrition Tips

Many women reach the age of 40 and I hear them mutter the same old words of how it’s downhill from here on in with their bodies and their health.

I have heard talk of women just accepting the belief that weight gain is inevitable after a certain age.

Yes, your body and your hormones certainly start to change, but you don’t have to be destined to an increasing waistline and decreasing health.

That had been the belief for Joan Macdonald too, right up until she decided that she didn’t want to continue down the path of poor health anymore.

Her story of declining health to insta famous fitfluencer at the age of 70 started back in 2016. Where she made the decision to do something about the shape she found herself in

I’m often asked by people on the internet, or potential clients if they are too old to get started with health and fitness, and my answer is always that it’s never too late.

So I love sharing stories of people who didn’t even start their fitness journeys until the later seasons of their life and how they are now thriving.

Stories like the 100-year-old marathon runner or the 92 year old fitness instructor. They show what is possible for everyday people who just decided to make a change.

Joan is another one of those people.

She decided to start training at the age of 69 when she came to the decision that she had let her health get away from her as she describes it. 

Joan rose to insta stardom because of her incredible body transformation, she has now amassed 1.8 million Instagram followers and has just been featured on the cover of the American edition of Womens Health

View this post on Instagram

A post shared by Joan MacDonald (@trainwithjoan)

She has now written her first book titled Flex Your Age (note this is an affiliate link). 

Now dedicating her life (having given up retirement) to inspiring and uplifting as many people as she can, to show that you too can transform your health.

As she says in many of her Instagram posts, that:

the first step to any change is to believe that you can. 

You are never too old, never too sick, it’s never too late to turn things around.

She shares how she was only eating about 1100 calories per day, but it was very irregular and sometimes I would eat a whole bowl of peanuts while on my computer at night. Only worked out occasionally in the gym, and had gained and lost hundreds of pounds over my adult life. She had a hysterectomy at 46 years old,  has arthritis, Kidney disease,  was on blood pressure medication and my doctor was about to increase it” The decision was made to change.

View this post on Instagram

A post shared by Joan MacDonald (@trainwithjoan)

Not only has she transformed her body, become the family daredevil, but she has found a completely new lease of life. She is proud to announce that she is now off all medications and I think we can all agree from the pictures that she is in incredible shape though it’s really the shine of her smile that tells the whole story.

The trigger for her transformation was when her body-building daughter saw her struggling and getting out of breath as she tried walking up the stairs and she convinced her to start doing something about it.

The fear of not ageing well, needing support or being put in a home is when she decided she was going to take action.

She started out with the advice of her daughter and son-in-law with 3 strength training sessions a week and a yoga class to help improve her mobility. She started making progress with her fitness and her strength. Started eating better to support her training.

She now trains 5 times a week and can deadlift 175lb and losing over 60lb and is inspiring older women across the globe.

Let this story serve as proof that weight gain is NOT inevitable, it doesn’t have to be your destiny and that you can take ownership of your body and your health once again when you get intentional and learn to listen to your body’s individual needs and start to take action.

Secrets Of Longevity From Japan’s Oldest (92 Year Old)Fitness Trainer
Lessons In Longevity, From A 100-Year-Old Marathon Runner

By: admin · In: Nutrition Tips

you’ll also love

do collagen supplements workDo Collagen Supplements Really Work?
The Top 3 Fat Loss Supplements For Women That Won’t Damage Your Health
how to lose weight after 40 and menopause10 Essential Steps, How To Lose Weight After 40 And Menopause

Join the List

Get access to the free 5-day Better Body kickstart plan

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recipe Rating




Next Post >

Essential Guide On How To Stop Snacking For Better Health

Primary Sidebar

Meet Emma

Meet Emma
hello!

Hey, I'm Emma. I help 40+ women eat better, move better and live happier. Start your Better Body journey today by joining the 5 day kickstart challenge!

Join Now

Connect

Coaching With Emma

Featured Posts

fitness gifts for women

Best Fitness Gifts For Women 2025

Are Food Intolerance Tests Accurate

Are Food Intolerance Tests Accurate? My Honest Review After 4 Weeks

23 New Year Journal Prompts To Help You Take On The Year Ahead

Categories

  • Fitness
  • Lifestyle
  • Nutrition

Search

Archives

Follow Along

@emmacolseynicholls

emmacolseynicholls

Restart, reset, refocus as many times as you need. Restart, reset, refocus as many times as you need. Midweek midday, start again in the next moment. 

You don’t need to wait until the start of a new week, new month, you can restart right now

Keep going, it will be worth it

#midlifewomen #healthyhabits #fitnessmotivaton #fitnessover40
Remind yourself what it’s all for When the worl Remind yourself what it’s all for

When the world feels crazy and out of control the best thing you can do is come back to you

Come back to your goals, focus on self care and be kind in a world that seems to perpetuate hate

Do one thing today to give yourself a good start to this week. Maybe it’s a healthy breakfast, drink up your water, schedule in your workout

#selfcare #fitnessjourney #wellnessthatworks #fitnessover40
Are food intolerance tests accurate? I share my ex Are food intolerance tests accurate? I share my experience with bioresnance testing in my latest video and review. I’ll post the link in the comments if you have been considering a food intolerance test #nutrition #wellness #wellbeingjourney
The first week back in routine can feel chaotic. S The first week back in routine can feel chaotic. Schedules, to-do lists, lunches, work… it’s a lot. But here’s the thing — waiting for the perfect time to get back into your workouts? That’s a trap. You don’t need to crush a full gym session or tick every box in your plan.You just need to do something. A 15-minute walk. A quick bodyweight circuit. A short strength session. Stretching while watching tv or scrolling. .Movement clears your mind, boosts energy, and reminds you that you’ve got this. This week, aim for consistency over intensity. Because something really is better than nothing. Let’s break the cycle of putting it off. Start now — however small #backtoroutine #mumlife #womensfitness #moveeveryday #somethingisbetterthannothing
I think people often underestimate how long it tak I think people often underestimate how long it takes to create long form videos. At least in the style I do them

I do health and fitness product reviews and experiments. Some videos can take 5-10 hours some 40+

I do need to speed up my process, but honestly I love long form and YouTube is my main platform and I’m very close to hitting 10k subscribers. Yey!!!

It’s been a loooong journey but I love creating content to support midlife women on their health journey

So if your are like me and enjoy watching longer form videos whilst your cooking or cleaning the house. Then come and join me over there

I have some exciting videos coming up as I’m back in create mode after a little summer break. 

#smallyoutuber #smallyoutubechannel #midlifewomen #fitnessover40
End of the month check-in. There’s something abo End of the month check-in. There’s something about back-to-school season that feels like a fresh start — not just for the kids, but for us too. 

This is the perfect moment to: 
✔️ Set clear intentions 
✔️ Map out the steps to make them happen 
✔️ Commit to how you want to FEEL as we close out the year. 

➡️ What intention are you setting for the next month? 

#MonthlyReset #BackToSchoolVibes #PlannerLife #EndOfMonthReset #GoalSetting #MidlifeMotivation
I blinked and almost missed it!! How is summer ov I blinked and almost missed it!!

How is summer over already!!! Good job I take pics and video it all, otherwise I might forget any of it happened. 

Keeping commitment to trying new things that stop me feeling like life is just downhill. It’s not, there is always something new to discover or do

Keep exploring, keep living because the world is f*cked right now and if you let it, it will only pull u down. 

Believe in good things and good people ❤️
Over 40? Don’t skip creatine. This one supplemen Over 40? Don’t skip creatine. This one supplement can help you: Build strength, Protect your bones, Boost brainpower, Support midlife metabolism. And no — it won’t bulk you up!💖 Just 3-5g a day can make a huge difference. Try adding it ti start feeling stronger, sharper, and more energised. #creatineforwomen #womenshealthover40 #strongnotskinny #midlifefitness #supplementstack #womenswellness #perimenopausehealth #over40fitness
As I get older training isn’t so much about asth As I get older training isn’t so much about asthetics, it’s more about longevity and to keep on being able to do fun things and keep putting the living in life

#fitnessmotivation #fitnessover40
This is your reminder: You don’t show up because This is your reminder:
You don’t show up because it’s easy.
You show up because your goals still matter.

Because strength doesn’t just happen.
Energy isn’t given — it’s built.
Confidence is earned.

You’re not doing this for the scale.
You’re doing it to feel stronger, healthier, and more alive in your 40s and beyond.

So take the step.
Do the workout.
Fuel your body.
And remember why you started.

#fitover40 #mondaymotivation #strongstart #shift40 #midlifefitness #womenshealth #perimenopausefitness #confidenceinmidlife
Stop waiting to feel motivated. Just start!!Start Stop waiting to feel motivated. Just start!!Start messy, start imperfect, start small! Build the habits one at a timeMomentum turns into motivation every timeIf u need a little support join my FREE 5 day kickstart challenge comment ‘kickstart’ or drop me a DM #fitnessmotivaton #habitsofsuccess #midlifewomen #fitover40
I took Shilajit every day for 30 days to see if it I took Shilajit every day for 30 days to see if it could actually help with energy, brain fog, and hormone balance in midlife. 👀

Here’s what I noticed…

I also have a 10% discount code if you decide to try it out dm to get the details 

#ShilajitBenefitsForWomen #ShilajitReview #NaturalEnergyBoost #PerimenopauseSupport #PCOSHealth #MidlifeWellness #HormoneBalance #WomensHealthOver40
Fitness over 40 gets to be about chasing the feel Fitness over 40 gets to be about chasing the feel good above all else. Strong protects your joints. Strong boosts your confidence. Strong supports hormones and metabolism. Strong keeps you doing cool shit and out of the nursing home #fitover40 #fitover40women #fitnesstips #fitnessmotivaton #strengthtraining
Putting the living in life and dipping into my onc Putting the living in life and dipping into my once wild side. Revisiting my youth of bridge jumping. And punching myself in the face in the process!! An all round wonderful day was had. Nature is good for the soul 😍
Almost missed our 9 year Franciversary Oh how Fra Almost missed our 9 year Franciversary

Oh how France has aged us 😂😂😂

Hardest but also best thing we have ever done. Worth all the gray hairs 😂😂. 

Tried to find a today pic to compare but realise the boys don’t allow family selfies these days 😂
We came to the conclusion that we first met some 2 We came to the conclusion that we first met some 20+ years ago when @barefoot_af_outdoors came to one of my Bootcamps, came on and off to ECN and even now still comes and joins my online programs from time to time

As with all my gals. Not just clients but friends. LOVE that I got to catch up while she was in town on her summer holls

Always the reminder that fitness and fitness classes are never ‘just’ about the workouts, but also about people, connection and moments of together with like minded wonderful humans. And that stuff matters ❤️

So glad we got to catch up. Until next time 😘
If you’re a woman 40+ don’t shy away from impa If you’re a woman 40+ don’t shy away from impact training. Power and plyometric training isn’t just for athletes — it’s one of the keys to aging strong and ageing well. Here’s why:

Fast-Twitch Muscle Fibres – As we age, these fibres decline faster than slow-twitch ones. Without training them, we lose speed, reaction time, and the ability to move quickly when it matters (like catching yourself if you trip).

Muscle Elasticity – Plyometrics keep muscles and tendons springy, which supports better movement efficiency and helps reduce injury risk.

Bone Density – Jumping, bounding, and other impact work sends powerful signals to your bones to stay strong — crucial for preventing osteoporosis.

Metabolic Health – Power training can improve insulin sensitivity and keep your metabolism more responsive.

Tthink squat jumps, med ball slams, or power push presses, or rebounds like I’m doing in the video. Start small and build over time, once or twice a week can make a difference.

Start feeling stronger, faster, and more resilient. Join my FREE 5 Day Kickstart Challenge and I’ll show you exactly how to incorporate this type of training into your week.
Comment or DM if u want access to the free challenge. 

#fitover40women #fitnesstips #fitover40
Here are 4 things I recommend every woman 40+ does Here are 4 things I recommend every woman 40+ does daily to boost energy, reduce stress, and feel stronger in midlife:
1.Prioritise Protein – Aim for 30g per meal to support muscle and hormone health.
2.Walk Daily – Even 20 mins can improve metabolism and mental clarity.
3. Lift Something Heavy – Strength training is non-negotiable for bone and muscle health. 2-3 times a week
4. Go Tech-Free Before Bed – Your sleep and cortisol levels will thank you.

✨ Want to start feeling better in your 40s and beyond? Join my free 5-day Kickstart. Comment kickstart or drop me dm to join the free challenge

#midlifefitness #womenover40 #strongnotskinny #cortisolreset #shift40 #perimenopausehealth #strengthtrainingforwomen #dailyhabits #healthyaging
Travel, beer, adult time, exploring, time out! But Travel, beer, adult time, exploring, time out! But apparently not so much the rollercoasters these days 😂
First Hyrox training session completed and it was First Hyrox training session completed and it was so good to get a feel for the race, all of the different stations and how we will work the transitions. 

Now my main focus for the next few months is clear. Improve aerobic capacity and get faster at running. 

Any seasoned hyrox runners please hit me up with your best tips. 

Big thanks to @project_performance_morzine for putting this on and @lpmediahouse for the pictures. And of course @fizzy_11 for being an awesome partner 🙌 and @mrsjochard who will be my actual race partner hopefully we can get a training session in together. 

#hyrox #hyroxtraining #fitnessover40
Follow on Instagram

Footer

Shop

Info

  • About
  • Contact
  • Privacy Policy
  • Website Terms Of Use

stay in the know

Copyright © 2025 · Theme by 17th Avenue

Manage Cookie Consent
We use technologies like cookies to store and/or access device information. We do this to improve browsing experience and to show personalized ads. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
View preferences
{title} {title} {title}